Amundi launches “ETF-as-a-Service” to power white-label ETF solutions

Building on Amundi’s scalable ETF platform, the “ETF-as-a-Service” offering provides a one‑stop shop for institutions seeking efficient market entry or expansion in ETFs. 

The solution is designed to meet the needs of clients wanting to embrace the ETF growth potential without incurring the cost and complexity of building their own capabilities. Appetite comes notably from two fast-growing client segments: Digital platforms and wealth partners, aiming to develop proprietary ETF for their end investors; and Asset Managers looking to unlock the benefits of the ETF wrapper for their active strategies.

Amundi’s offering is fully modular, allowing clients to select the components they require across the ETF value chain — from product design, portfolio management, capital markets support, to operations, compliance, and listing. Two inaugural clients in Germany have been onboarded: 

• The digital investment platform Finanzen.net, to strengthen their market position with the launch of an MSCI World exposure ;

• The Germany asset manager LAIQON AG, which is working to launch an actively managed AI-optimized ETF in 2026.

Fannie Wurtz, Head of Distribution & Wealth, ETFs and Chair of Asia at Amundi, said: “This platform is a natural extension of our mission to serve our partners end‑to‑end, broaden solutions, and drive innovation in the ETF ecosystem. As Europe’s largest ETF provider, Amundi is uniquely positioned to deploy state-of-the-art white-label ETF capabilities — empowering our clients to launch and scale ETFs under their own brand while benefiting from our premium platform.” 

Gilles Dauphiné, Head of Active & White Label ETF at Amundi said: “We have built a dedicated team of experts to support clients across the entire ETF value chain with a modular offering tailored to their needs and powered by our scalable ETF platform. Over the past few months, multiple client engagements and a strong pipeline have demonstrated clear market demand and trust in our infrastructure.”

Dipl.-Ing. Achim Plate, Chief Executive Officer of LAIQON AG, commented: “Combining Amundi's ETF expertise with our AI-based portfolio management capabilities allows us to create a new generation of innovative investment solutions, to deliver sustainable added value for investors, and strengthen our strategic market positioning.”

Maximilian v. Richthofen, CEO at finanzen.net Group, said : “Our partnership with Amundi brings simple and cost-efficient ETF solutions directly to users across the Finanzen.net group ecosystem. In addition, through Amundi’s white-label ETFs we expand our offering with high-quality investment products built on expertise, scale, and the trust of both brands.”